May 12, 2015

Coinciding with the opening of Virgin Hotels Chicago (the first property of the new lifestyle brand) in April 2015, Virgin Group Founder Sir Richard Branson sat down with Virgin Hotels’ CEO Raul Leal and Creative Director Diego Gronda to talk about the role of design in translating the Virgin brand into the hotel business and creating a playful, comfortable guest experience. Diego led the interior design of Virgin Hotels Chicago in collaboration with Virgin’s in-house team while he was a Managing and Creative Director at Rockwell Group, Madrid. To view the conversation, click on the video below.